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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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How a YouTuber’s movie and Disney’s new CEO could reshape premium content

February 17Travis Clark

The Current Newsletter Edition260 Youtubeand Disney Unlock Futureof Premium 1200px Square v2

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For India’s FMCG marketers, television is no longer sacred

February 16Shantanu David

The Current Newsletter Edition259 India FMCG2026 1200px Square v1

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How newsletters became publishers’ answer to the AI-induced traffic collapse

February 11Chris Stokel-Walker

The Current Newsletter Edition259 AI Overviews Damageto Publishers 1200px Square v2

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Brands’ Super Bowl measurement extends beyond record ratings

February 11Chris Brooklier

The Current Newsletter Edition259 Superbowl Measurement 1200px v1

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Indian cricket’s record ad year pushes team valuations into Premier League territory

February 10Tharshini Tharma-Asokan

The Current Newsletter Edition259 Cricket Purchasing Power 1200px v1

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