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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Interactive CTV in Australia is in its ‘cautious’ era

February 19Tharshini Tharma-Asokan

The Current Newsletter Edition260 Brightline Interactive CT Vadin Australiaand Europe 1200px Square v1

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Sports content surges on streaming, as advertising gains steam

February 19Travis Clark

The Current Newsletter Edition260 Sports Surgein Streaming 1200px v1

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How a YouTuber’s movie and Disney’s new CEO could reshape premium content

February 17Travis Clark

The Current Newsletter Edition260 Youtubeand Disney Unlock Futureof Premium 1200px Square v2

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For India’s FMCG marketers, television is no longer sacred

February 16Shantanu David

The Current Newsletter Edition259 India FMCG2026 1200px Square v1

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Brands’ Super Bowl measurement extends beyond record ratings

February 11Chris Brooklier

The Current Newsletter Edition259 Superbowl Measurement 1200px v1

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