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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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OpenAP wants the TV industry to speak the same language. Here’s why some of the largest agencies and networks are listening.

April 28, 2021George P. Slefo

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Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

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AMC Networks’ contrarian approach to the upfronts pays dividends

April 6, 2021George P. Slefo

The Current AMC nologo 1920x1080 72dpi

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FuboTV is not just for sports fans

March 30, 2021Damian Fowler

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ViacomCBS eyes up tech as upfronts approach

March 30, 2021George P. Slefo

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