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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

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Shows like Squid Game are creating ‘global watercooler’ moments. What does this mean for brands?

November 17, 2021Damian Fowler

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Lexus is betting on e-sports and CTV to reach the next generation of luxury vehicle buyers

November 17, 2021Damian Fowler

The Current Edition45 Peacock Lexus 1920x1080 No Logo v2 V2
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Live sports ‘fandom is flourishing,’ though perhaps it's not where you think

October 21, 2021Damian Fowler

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Why binge-watching is falling out of fashion

Ad-supported platforms are finding new release tactics to keep viewers coming back for more

September 30, 2021Damian Fowler

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From ‘Ted Lasso’ to ‘The Queen’s Gambit:’ Why streaming platforms dominated the Emmys

“It’s clear that the streaming platforms are making their mark as full-blown Hollywood studios.”

September 20, 2021Ilyse Liffreing

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