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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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As upfronts begin, commerce media is set to surpass TV ad spend

May 6John McDermott

The Current CTV Focused Retail Media 1200px 1

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Upfronts 2026: Why accountability is top of mind for agencies

April 28Chris Brooklier

The Current Newsletter Edition270 Upfronts Accountability Preview Image v1

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How India’s biggest sports event will test whether advertisers adopt new TV currency

April 2Shantanu David

The Current Newsletter Edition265 CTV Measurement In India 1200px v1

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From Disney+ to microdrama apps, what’s behind the pivot to vertical video?

April 1Travis Clark

The Current Newsletter Edition265 Pivot To Vertical Video 1200px v1

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Scripps to stream 100-plus live games on new Scripps Sports Network

March 24Chris Brooklier

The Current E265 Scripps Sports Network 1200px v1

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