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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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Paramount’s pitch to advertisers: Premium TV like Yellowstone trumps social

February 28, 2025Travis Clark

The Current Newsletter Edition209 FWD25 Paramount TV Measurement 1200px Square v1

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Blockgraph, VideoAmp partner to tie TV ads to sales data

February 26, 2025Chris Brooklier

The Current Advances CTV Ecosystem 1200px

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Netflix, European streamers turn to ad tech to win advertisers

February 26, 2025Zac Wang

The Current Scaling Streaming Services 1200px

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How the NFL keeps breaking viewership records

February 18, 2025Travis Clark

The Current Newsletter Edition208 Super Bowl Viewership Records 1200px Square v1

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What the Big Game signals for advertising in 2025

February 13, 2025Ilyse Liffreing

The Current Edition207 Big Gameand Advertising 1200x1200 v1

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