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How APAC media buyers turn global sports moments into local marketing wins

April 6Tharshini Tharma-Asokan

The Current Newsletter Edition264 APAC Global Sports Preview Image v1

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France’s Canal+ emerges as a new global counterweight in streaming

December 2, 2025Zac Wang

The Current Newsletter Edition247 France Canal 1200px Square v1

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Top UK advertisers are seeing TV ad impressions surge — some more than others

November 11, 2025Annie La Vespa

The Current Newsletter Edition245 UKTV Spend 1200px Square v1

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FAST vs. Netflix: Older viewers choose free streaming, advertisers follow

November 5, 2025Chris Brooklier

The Current Newsletter Edition244 NBA2 1200px Square v1

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Spotify is coming for YouTube’s video crown, and some media buyers are shifting their strategies

November 4, 2025Zac Wang

The Current Newsletter Edition245 Spotify Youtube Video 1200px Square v1

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NBCU gives behind-the-scenes look at NBA, Peacock strategy

October 31, 2025Chris Brooklier

The Current Newsletter Edition244 NBA1 1200px Square v1

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