Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Marketing
Publicis-LiveRamp skepticism spreads to the U.K. and Europe as ad leaders voice neutrality concerns
Stricter data regulations add an extra layer of doubt among advertisers and agencies.
June 2Zac Wang
Southeast Asia’s tightening social media restrictions are forcing marketers to rethink youth reach.
May 28Tharshini Tharma-Asokan
As it enters the retail media space, the major grocer leans into measurement and identity to support advertisers like PepsiCo and Unilever.
June 21, 2022Chris Brooklier
