Marketing
The trends, strategies and performance insights shaping how modern brands connect, compete and grow.
Leaders across the advertising sector reflected on agentic AI, the creator economy and more during AWNY.
October 12Travis Clark
At Advertising Week New York, leaders across entertainment described what brands can learn from gaming and music fandoms.
October 7Travis Clark
Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer runway to influence what shoppers make, buy, eat and wear.
September 1Zharmer Hardimon
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum.
September 14
New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.
June 11Zharmer Hardimon
Expected viewership, Fox’s agentic tools, omnichannel marketing opportunities via podcasts and news, and more of what advertisers should expect from the World Cup.
June 9Travis Clark
As retail media networks compete for brand spending, DoorDash is expanding its reach, measurement and activation capabilities across markets.
June 4Ilyse Liffreing
The New York Knicks taking on the future face of the league Victor Wembanyama and the San Antonio Spurs is exactly how the NBA, Nike and ABC would have drawn it up.
June 3Chris Brooklier
