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An ad tech veteran’s chance encounter with Jeff Green and his bold prediction on the future of data-driven advertising

Livingly Media's Jonathan Penn on why a consolidated supply chain is crucial to the future of advertising

August 5, 2021George P. Slefo

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Marketing

IPG Leans into Unified ID 2.0 as a Closed Operator

July 28, 2021Ilyse Liffreing

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Marketing

Google Chrome pushes back plans to phase out third-party cookies. Here’s what it means for advertisers.

June 24, 2021George P. Slefo

Marketing

The Trade Desk’s cofounder on why you shouldn’t fret about Apple’s latest privacy changes

June 17, 2021George P. Slefo

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Marketing

Ready for your close-up? Why one of the world’s hottest selfie apps is throwing its support behind UID 2.0

June 10, 2021Damian Fowler

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