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Average holiday spending in the U.S. is expected to jump 5 percent this year

November 2, 2023Travis Clark

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Marketing

53 percent of U.S. advertisers plan to increase their retail data investment by 2027

October 19, 2023Emma Shepherd

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Marketing

The advertising industry may be at a tipping point in its adoption of alternative identifiers

October 12, 2023Zac Wang

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Marketing

Halloween spending is expected to smash last year’s record-high total by 15 percent

October 10, 2023Travis Clark

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Marketing

By 2028, CTV ad revenue is predicted to soar by 10.4 percent worldwide

September 22, 2023Emma Shepherd

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