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Innovation

AI could slash video ad production costs — just as TV opens more doors for small businesses

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A Cannes juror on what it takes to win a Lion and why Brazil landed Creative Country of the Year

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OMG’s Melinda Clow on how programmatic can turn live sports’ unpredictability into an asset

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Four Cannes Lions-winning campaigns redefining live sports, CTV ads and retail media

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Innovation

Overheard at Cannes Lions 2025

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