Latest Ad Tech & Digital Media News | The Current

Opinion

Agoda’s Prashant Kala on why ‘travel intent’ is no longer just for travel brands

Media

The World Cup generated a record $1.19B in ad revenue. Now comes the TV rights battle.

Fox, ESPN and NBCUniversal are circling as FIFA prepares to sell rights for the next two World Cups. The English- and Spanish-language rights will reportedly be combined into one package.

July 28Chris Brooklier

Luis de la Fuente, Head Coach of Spain, speaks with his players in the FIFA World Cup 2026 Final match between Spain and Argentina.

Marketing

Kraft Heinz and Hello Products on their no-BS approach to purpose-driven marketing

July 27

The Current Dynamic Duos with Hello Products and Kraft Heinz.

Opinion

The (famous) crab bucket economy of ad tech

July 27Shirley Marschall

Video

AI can execute, but doesn’t have taste, says Hightouch’s Tejas Manohar

Hightouch co-CEO Tejas Manohar discusses AI’s context problem, one-to-one personalization and why power is consolidating among a handful of AI giants.