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How newsletters became publishers’ answer to the AI-induced traffic collapse

February 11Chris Stokel-Walker

The Current Newsletter Edition259 AI Overviews Damageto Publishers 1200px Square v2

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Brands’ Super Bowl measurement extends beyond record ratings

February 11Chris Brooklier

The Current Newsletter Edition259 Superbowl Measurement 1200px v1

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Indian cricket’s record ad year pushes team valuations into Premier League territory

February 10Tharshini Tharma-Asokan

The Current Newsletter Edition259 Cricket Purchasing Power 1200px v1

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How live sports on CTV can drive reach for brands

February 10Travis Clark

The Current Newsletter Edition259 Best Western 1200px v1

Marketing

As Olympic coverage changes, the pressure to monetize every moment grows

February 10Chris Brooklier

The Current Newsletter Edition258 Olympics Surge 1200px v1

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