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Ad Tech

What the Tech is CTV advertising relevance?

How to build and target audiences and measure performance in digital television.

April 27, 2021John McDermott

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Media

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

Marketing

A Good Bake —How Nestlé engaged with consumers during a pandemic

April 20, 2021Damian Fowler

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Marketing

Aussie consumers want more control over their online, personal data

April 14, 2021Damian Fowler

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Marketing

A tale of two halves: How marketers spent a record-breaking $140 billion on digital advertising in 2020

April 14, 2021George P. Slefo

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