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OpenAP wants the TV industry to speak the same language. Here’s why some of the largest agencies and networks are listening.

April 28, 2021George P. Slefo

Marketing

What advertisers need to know about Unified ID 2.0

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Ad Tech

What the Tech is CTV advertising relevance?

How to build and target audiences and measure performance in digital television.

April 27, 2021John McDermott

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Media

Peacock, Paramount+ are eating into Netflix’s market share. Here’s what it means for advertisers.

April 20, 2021George P. Slefo

Marketing

A Good Bake —How Nestlé engaged with consumers during a pandemic

April 20, 2021Damian Fowler

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