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Ad Tech

What the Tech is shopper marketing and retail media?

May 12, 2022John McDermott

Media

IAB CEO: Ad buyers expect NewFronts and upfronts to merge

May 5, 2022Chris Brooklier

Marketing

BuzzFeed, Forbes, the LA Times just adopted OpenPath. Here’s why the tech product is poised to become the next major innovation in programmatic advertising.

May 5, 2022George P. Slefo

Ad Tech

What the Tech is OpenPath?

How The Trade Desk helps build a more transparent and more efficient internet.

May 5, 2022John McDermott

Marketing

InfoSum zeroes in on identity partnership as brands double down on data collabs

April 28, 2022George P. Slefo

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