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Marketing

Walmart DSP delivers nearly 500 percent ROAS for BIC

February 2, 2022George P. Slefo

Marketing

Google unveils latest cookie replacement. Here’s what marketers are saying.

February 2, 2022George P. Slefo

Marketing

UID 2.0 gains momentum in APAC, as digital ad spending surges

February 2, 2022Damian Fowler

Media

‘History was made:’ Why the Bills-Chiefs playoff has marketers all fired up

Marketers from Disney, Samsung assess live TV advertising in the streaming era

January 27, 2022Damian Fowler

Marketing

Volkswagen, Hyundai are revving up their data strategy for an all-EV future

January 26, 2022Ilyse Liffreing

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