Latest Ad Tech & Digital Media News | The Current

Media

Britain’s SMEs are finally advertising on CTV. The next challenge is keeping them.

March 16Zac Wang

Innovation

How Eli Lilly and Allergan marketers are navigating AI in healthcare advertising

March 16Ilyse Liffreing

Marketing

How B2B CMOs are rethinking brand discovery, beyond search and white papers

March 13Zac Wang

Innovation

At Marketecture Live, Jeff Green says AI companies will need ads

March 12Ilyse Liffreing

Media

What Paramount-WBD means for Europe’s tangle of broadcast, pay TV and streaming inventory

Leading marketers share bold predictions for 2026, spanning streaming consolidation, real-time measurement, AI accountability and the evolution of retail media as commerce and media converge.

March 12Chris Stokel-Walker