Latest Ad Tech & Digital Media News | The Current

Marketing

83% of global Gen Z fans plan to cheer on the 2026 World Cup

New global research shows younger audiences are gearing up for the 2026 FIFA World Cup, creating opportunities for marketers to connect with fans across live matches and the content surrounding them.

June 11Zharmer Hardimon

A Soccer field with a Z pattern mowed into the grass on a phone

Opinion

The World Cup is here. Are you ready?

June 11Karsten Weide

Opinion

Hal Malchow’s final lesson: We’re targeting the wrong voters

June 10Patrick McGill

Media

Why targeting isn’t a big deal during the World Cup, according to streamer DAZN

June 10Zac Wang

A soccer ball kicked out of a TV through the European Union stars

Marketing

What advertisers need to know about the 2026 World Cup

Expected viewership, Fox’s agentic tools, omnichannel marketing opportunities via podcasts and news, and more of what advertisers should expect from the World Cup.

June 9Travis Clark

Two podcasters speak to eachother from inside a soccer ball that is split in half.