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Marketing

Why Europe’s storied luxury brands are delving into programmatic

September 19, 2023Zac Wang

Media

British advertisers and broadcasters lay out their CTV playbook: first-party data, creativity, and ROI

September 18, 2023Zac Wang

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Marketing

Tech advances are ushering in new creative possibilities for programmatic

September 18, 2023Zac Wang

Ad Tech

What the Tech is second-party data?

September 14, 2023John McDermott

Opinion

Campaign measurement: Let’s talk about our observational bias

September 14, 2023David Kaufman

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