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Opinion

Why publishers aren’t completely sold on agentic advertising

March 10Nikita Bansal

Media

Inside one of the earliest programmatic CTV campaigns — and how it reshaped TV

March 9Chris Brooklier

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Why I spent $150M on my own company???

March 6Jeff Green

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How Disney, Netflix and NBCU are ramping up CTV measurement

March 5Chris Brooklier

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Marketing

Nielsen delays MRC-required fixes to TV currency beyond upfronts

March 5Chris Brooklier

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