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Connected omnichannel campaigns are 2.2 times less fatiguing to audiences, new research shows

October 31, 2024Zharmer Hardimon

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Rising consumer confidence bodes well for Diwali advertisers

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Navigating the political ad spend surge in the Golden Quarter

October 29, 2024Robin Porter

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As upfronts wrap up, British marketers foresee a flurry of innovation in retail media and CTV

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Marketers are closer to seeing across the entire video landscape as TV converges

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