Zac Wang

Zac Wang is a journalist covering advertising outside North America, with a focus on CTV, retail media, identity and programmatic trends across Europe and Asia.

Latest

Marketing

What the World Cup reveals about European consumers — and why it matters for global brands

May 21Zac Wang

The Current World Cup Reveals About European Consumers 1200px Square v1

Marketing

Chinese EV brands are getting serious about brand-building

May 13Zac Wang

Media

CTV ads drive significant uplift in brand AI searches, BrightEdge data shows

May 11Zac Wang

Marketing

The new reality: Why advertisers are shrugging off global macro uncertainty

April 16Zac Wang

The Current General Marketing Trends 1200px

Innovation

European social media bans for minors gain momentum

April 9Zac Wang

The Current Breaking News Template Phone1 1200px v1 2

Marketing

Measurement can’t capture everything brand advertising (yet). What if that’s OK?

March 30Zac Wang

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