Zac Wang
Zac Wang is a journalist covering advertising outside North America, with a focus on CTV, retail media, identity and programmatic trends across Europe and Asia.
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Welcome to The Media Plan, a series of stories where we dive into top brands’ ad budgets to see where the money is flowing — and why.
July 9Zac Wang
The results, which The Current got a sneak peek of at Cannes Lions before they are released in the coming weeks, suggest some things both parties can align on: Drop the storytelling, show the numbers and co-create measurement frameworks.
June 24Zac Wang
At Cannes Lions, Rose said she also sees agencies moving away from traditional billing models by tying remuneration to client success.
June 23Zac Wang
