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Will Doherty

Will Doherty, SVP Inventory Partnerships, The Trade Desk

SVP Inventory Partnerships, The Trade Desk

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The open internet is the premium internet

June 16, 2025Will Doherty

The Current 224 Will Doherty Op Ed 1200x1200px v1 1

The door in the floors: Transparency, price discovery, and market efficiency in programmatic

November 8, 2023Will Doherty

The Current Edition145 Op Ed Doherty Door In The Floors 1200px v1

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

May 25, 2023Will Doherty

The Current Edition121 Op Ed SPO 1200px v1

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