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Sir Martin Sorrell

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Sir Martin Sorrell is a globally influential business leader and pioneer of modern marketing. Prior to founding WPP, he was Group Finance Director of Saatchi & Saatchi. As founder of WPP, he built the world’s largest advertising and marketing services company. Today, as Founder and Executive Chairman of S4 Capital / Monks, he continues to shape the future of digital marketing, technology and AI. Recognized among TIME’s 100 Most Influential People and Harvard Business Review’s best performing CEOs, he is a graduate and Honarary Fellow of Christ’s College, Cambridge and graduate of Harvard Business School and serves as a Trustee of Bloomberg Philanthropies.

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Sir Martin Sorrell makes the case that the ad industry should start thinking in terms of media investment management rather than media buying or planning.

October 29Sir Martin Sorrell