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Chris Stokel-Walker 

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Marketing

British media buyers are preparing for ChatGPT Ads

May 26Chris Stokel-Walker 

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Marketing

How The Times is using AI-generated audiences to reshape media planning

May 21Chris Stokel-Walker 

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Media

What Paramount-WBD means for Europe’s tangle of broadcast, pay TV and streaming inventory

Leading marketers share bold predictions for 2026, spanning streaming consolidation, real-time measurement, AI accountability and the evolution of retail media as commerce and media converge.

March 12Chris Stokel-Walker 

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Media

How newsletters became publishers’ answer to the AI-induced traffic collapse

February 11Chris Stokel-Walker 

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Innovation

Ads are coming to ChatGPT. Are advertisers ready to leap in?

January 23Chris Stokel-Walker 

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Media

DAZN’s global sports play: Can it win media buyers in streaming’s big leagues?

December 11, 2025Chris Stokel-Walker 

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