Skip to content
Subscribe
Subscribe
Marketing
Media
Ad Tech
Innovation
Opinion
Clear search
Search
Trending articles
The AI Effect, Part 1: The AI commerce war will be fought at checkout
A visual guide to the UK’s growing DOOH inventory — and how buyers can tap in
Disney’s Dana McGraw thinks that last-touch attribution misses the full picture
Subscribe
Latest News
About Us
Marketing
Consumer Trends
Data
Dynamic Duos
Media
Audio
CTV
News Publishers
Ad Tech
What the Tech
Eye on the news
Innovation
AI
Creative
The Driving Force
Opinion
Op-ed
Q&A
5 Minutes with
Podcasts
The Big Impression
The Build
Video
For Context
5 Minutes with
The Current Report
Search
Contributors
Brian Silver
Latest
Opinion
Crafting the perfect blend of data
December 14, 2023
Brian Silver
View Description
View Description
Expand video
View Description
Up next
Minimize video
View Description
Up next
