Published June 25, 2020Edited March 1, 2023
Watch the Variety Virtual TV Fest to get the download on all things Connected TV
The Trade Desk’s CRO (and former SVP of Inventory Partnerships), Tim Sims, sat down with Variety to discuss how advertisers can complement their linear TV strategies with Connected TV (CTV), best practices for measuring CTV campaigns, and how publishers and technology providers can work together to unlock the value of CTV for advertisers.