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P&G joins others in supporting Unified ID 2.0 to help improve the consumer ad experience

Consumer goods leader joins ad industry stakeholders in the support and adoption of UID 2.0.

Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

Future of TV

As viewers continue to shift from cable to streaming services in record numbers, what does it mean for the future of TV? The Current dives into the latest trends and insights, exploring how advertisers, consumers, and publishers are discovering new opportunities on the world’s most influential advertising channel.

What the Tech

Identity

With the eventual loss of third-party cookies, brands and agencies are searching for privacy-conscious approaches to addressability that provide long-lasting benefits. The Current examines how many are turning to identity solutions like Unified ID 2.0.

Identity

With the eventual loss of third-party cookies, brands and agencies are searching for privacy-conscious approaches to addressability that provide long-lasting benefits. The Current examines how many are turning to identity solutions like Unified ID 2.0.

The Current Podcast is back

Season 3 takes listeners inside the worlds of TV, media, and data-driven marketing from the perspectives of the most influential brands and agencies.

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.

Modern Marketing

Read up on the latest in marketing and the industry leaders doing digital advertising right — using data to its fullest, measuring at every stage of the funnel, testing new channels, and embracing the most innovative digital concepts.


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