Chris Brooklier
Chris Brooklier comes to The Current from the sports and news world. After graduating from the University of Oregon, he went from writing highlights to producing live shows and feature stories at NBC Sports Bay Area. Chris also worked at CBS News Bay Area just months before the COVID-19 pandemic started. While his childhood self never would have imagined covering the world of digital advertising, he’s happy to be here.
Latest
The streaming giant is rolling out an enhanced conversion API, pixel, in-DSP measurement with The Trade Desk and Yahoo, and expanded audience targeting and activation as marketers demand proof of performance.
October 22Chris Brooklier
After years of chasing short-term metrics, leaders at ANA Masters of Marketing say brands that over-optimized for performance now risk getting lost in the noise.
October 21Chris Brooklier
After record-setting World Cup viewership, Telemundo is now courting soccer fans with Premier League, Serie A and Bundesliga matches.
September 29Chris Brooklier
Judge Leonie Brinkema’s newly unsealed opinion rejects a structural breakup of Google’s ad tech business, instead ordering Prebid interoperability, bid-data sharing and six years of court oversight.
September 25Chris Brooklier
Streaming captured an estimated $17.2 billion in upfront ad dollars vs. linear TV’s $16.6 billion — a milestone years in the making as streaming’s power has grown.
August 31Chris Brooklier
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
