Chris Brooklier
Chris Brooklier comes to The Current from the sports and news world. After graduating from the University of Oregon, he went from writing highlights to producing live shows and feature stories at NBC Sports Bay Area. Chris also worked at CBS News Bay Area just months before the COVID-19 pandemic started. While his childhood self never would have imagined covering the world of digital advertising, he’s happy to be here.
Latest
Executives from Snowflake, HyphaMetrics, PadSquad and LiveRamp explain why AI ambitions are only as strong as the data behind them.
August 17Chris Brooklier
Nielsen CEO Karthik Rao said trust will become increasingly important as AI automates more advertising workflows, making DoubleVerify a strategic addition.
August 7Chris Brooklier
Over 6,700 brands advertised during the World Cup, leading to an estimated $1.19 billion in ad revenue. While Coca-Cola was a major winner, brands that traditionally haven’t been able to get in on the action made an impact too.
July 30Chris Brooklier
Fox, ESPN and NBCUniversal are circling as FIFA prepares to sell rights for the next two World Cups. The English- and Spanish-language rights will reportedly be combined into one package.
July 28Chris Brooklier
AI agents are entering media buying, but accountability, governance and measurement are still catching up.Â
July 9Chris Brooklier
As $11.6 billion floods into the U.S. 2026 midterms, campaigns on both sides of the aisle are racing to prove their digital spending actually works.
July 8Chris Brooklier
