Political media buyers need to think beyond microtargeting that simply matches the voter file and embrace a more layered approach to programmatic to reach new voters.

How political media buyers misuse programmatic

Political advertising experts say there’s a lot that brands across sectors can learn from how political campaigns operate.

Taking a page out of the political playbook: What marketers can learn from 2024 presidential campaigns

Connected TV (CTV) and other digital platforms are poised to take 28 percent, or approximately $3.5 billion, of U.S. political ad spending in 2024.

U.S. political ad spend on digital projected to jump 156 percent over last presidential election year

Bully Pulpit Interactive's Mike Schneider shares his take on where innovation throughout this election cycle will be focused.

A brand marketer’s guide to victory in a U.S. presidential election year

Publishers and ad-tech platforms are making it easier for political ad buyers to reach audiences wherever they’re watching.

For political campaigns, candidates opt for an increasingly digital campaign trail

Tracing back the evolution of political advertising, from Eisenhower to Biden. Political campaigns have swung from radio ads to big data and connected TV.

For Context: The Evolution of Political Media

As political ad spending hits record highs in the U.S. for the 2022 midterm election, a new study by The Trade Desk and Morning Consult shows the impact of targeted steaming ads in battleground states.

How a surge in targeted political ads during the midterms impacted battleground states

Of the record $9 billion being spent on political ads for the midterm election, roughly $1 billion is being directed toward connected TV.

From sea to streaming sea: CTV to reach 17 percent of U.S. midterm ad spend

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Marketers are not surprised. Many are preparing for a post-cookie future already.

Marketers unfazed as Google delays cookie deprecation for third time

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).