Jed Dederick, chief client officer at The Trade Desk, explores how artificial intelligence (AI) can be used as a tool for efficiency in collaboration with humans.

Embracing the human touch in the age of AI

The Trade Desk's General Manager of Data Partnerships, Ben Sylvan, discusses how the largest retailers in the world offer advertising solutions to take the guessing game out of media buying.

Brands waste millions in media spend every year, but they don’t have to work this way

The Trade Desk’s VP of Inventory Development, Will Doherty, argues that SPO is widely misunderstood within the ad tech world and argues that a better understanding of performance SPO can yield a more efficient marketplace for everyone.

Surprise, surprise: Ad tech is overcomplicating SPO. Here’s why it’s simpler than it seems.

The Trade Desk CRO Tim Sims writes that advertisers are recognizing the data-driven advantages of programmatic CTV for large brand advertisers as comsumers' viewing habits shift.

Television has never been better, especially for advertisers

CEO and President of Index Exchange, Andrew Casale, explores OpenPath, SPO, and today’s era of supply chain benchmarks.

A look back: OpenPath, SPO, and today’s era of supply chain benchmarks

The Trade Desk CEO Jeff Green on OpenPath and how the open internet ecosystem will keep getting better as long as supply-chain improvements continue.

OpenPath and the state of the supply chain

As companies increasingly adopt customer intelligence as a priority and tool, first-party data will be the building block that makes this possible.

Helping the ad industry avoid the consumer-trust debt ceiling

Addressing the weak spots of cookies through authentication so advertisers can disseminate and measure relevant advertising campaigns.

Why is it imperative we replumb the internet?

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

For advertisers and publishers, the anticompetitive impact accelerated and became pervasive about seven years ago, with the formation of Alphabet and a re-org. This created an incentive to exploit power, for both engineers and salespeople.

Google’s Evolution from Don’t be Evil to Win at All Costs

Google’s evolution from “don’t be evil” to “win at all costs”

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

What is a walled garden? Walled gardens like Google, Facebook, and Amazon account for the majority of revenue in the digital advertising market. We explain how walled gardens operate differently than the open internet.

What the Tech are walled gardens?

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

How The Trade Desk helps build a more transparent and more efficient internet

What the Tech is OpenPath?

Digital advertising is stuffed full with esoteric verbiage. The Current is making it more digestible.

What the Tech are DSPs, SSPs, and DMPs?

S4 Capital’s executive chairman, Sir Martin Sorrell, shares predictions on AI, the 5 biggest economies of 2050, and the shift to CTV as linear declines, during the Cannes in Cairns event in Australia.

Sir Martin Sorrell talks AI, CTV, and economies to watch at the Cannes in Cairns event in Australia

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

The latest news and perspectives on the internet outside the walled gardens.

Open Internet

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 