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Opinion

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

6 stories that defined an unprecedented year in ad tech

The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

The open internet is still with us (and so is Paul)

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

Smart ad spending strategies amid uncertainty

The year of outcomes: Why reach alone won’t cut it anymore

Op-ed

Q&A

Video

Voices

The open internet is still with us (and so is Paul)

The Trade Desk’s Jill Smith on how differentiation will fuel retail media’s next wave

Smart ad spending strategies amid uncertainty

The year of outcomes: Why reach alone won’t cut it anymore