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The Weather Company's Crystal Park shares why weather data can shape the future of advertising.

The forecast for 2025: Weather data can shape the future of advertising

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

Brands are still underestimating women. Here’s how that can change.

2024 ushered in the first programmatic Olympics, a blockbuster ad tech trial and the largest agency merger in history.

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The future of TV, the next wave of shopping and retail and how data is infused in everything is atop marketers' minds as they predict where the industry is going in 2025.

The Latest

Kristi Argyilan maps Uber’s next steps for ad growth

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Stop renting your data. Start building with it.

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Kristi Argyilan maps Uber’s next steps for ad growth

How Google built an ad tech giant — and ended up in court: Ari Paparo’s Yield

Stop renting your data. Start building with it.

Trust is the holy grail for brands in the AI era