Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
August 20Patrik Schwanecke
August 19Mary Kate Huffman
Databricks was early to recognize the importance of creating a data infrastructure suitable for AI. CMO Rick Schultz goes behind the curtain.
September 3
All Opinion
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
August 13Ali Manning
August 11Adam Ortman
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
August 6Shirley Marschall
