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A group of people in business attire work on a garden as flowers and vines grow into a browser window.

Sustainability could get a boost when universal standards come out at Cannes Lions

Universal measurement standards for carbon emissions are set to be released by GARM and Ad Net Zero this year at Cannes Lions.

Chris Brooklier

A hand uses a key to unlock a crumbling cookie.

Data Privacy|April 24

Across the internet

T-Mobile as RMN

At its first-ever NewFronts, T-Mobile launches an in-store retail media network and expands CTV and mobile inventory.

NBC meets NBA

NBC is preparing a $2.5 billion offer for an NBA package, according to WSJ, which would box out Warner Bros. Discovery's TNT.

All in the data

Roku announced a new data-driven TV streaming partnership with The Trade Desk.

Paramount CEO steps down

Bob Bakish steps down and will be replaced by three executives.

Pause ads pay off on streaming

About half of viewers have taken action upon seeing a pause ad, according to the VAB.

TikTok

ByteDance prefers TikTok shutdown in US if legal options fail, Reuters reports.

Full court

Prime Video, YouTube and NBCUniversal are eyeing NBA rights, reports The Wall Street Journal.

Props for creativity

Ad Age names Duolingo as Brand of the Year at its annual Creativity Awards.

CTV surges

A new IAB report expects digital video ad sales to surpass linear for the first time this year, as the channel grows 80% faster than media overall.

Biden signs TikTok ban bill

The law aims to force Bytedance to sell Tiktok by next January, although legal challenges could stall any action for months or even years.

Opinion

The Readout

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Retail media shines in 2023’s digital ad revenue surge despite industry concerns, according to IAB’s 2023 Internet Advertising Revenue Report. 

Asking for a friend: What is green media?

Video

Damian Fowler

5 Minutes with Intent IQ’s Fabrice Beer-Gabel

Chris Brooklier

Sustainability could get a boost when universal standards come out at Cannes Lions

Zac Wang

Marketers unfazed as Google delays cookie deprecation for third time

Emma Shepherd

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Travis Clark

How sports could be a global gold mine for streamers and advertisers

Podcast

Retail|March 25
Retail data is entering the upfronts as measurement gets more important
Chris Brooklier
Data Privacy|April 4
Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event
Ilyse Liffreing
Culture|March 25
Why are so many B2B firms sponsoring the Olympics?
Zac Wang
Retail|March 27
Audio and retail are getting in tune with one another
Travis Clark
Streaming|March 20
The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock
Ilyse Liffreing

The Latest

Sustainability could get a boost when universal standards come out at Cannes Lions

Marketers unfazed as Google delays cookie deprecation for third time

Netflix’s latest move shows how streaming TV is tipping toward ads

What the Tech is green media?

Opinion

Doubt Netflix at your own peril

5 minutes with journalist Matt Pearce

The world of digital advertising is bigger than the Chrome browser

The open web vs. the walled garden: Is interoperability the key to winning the cookieless race?

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Video

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Writers

Podcast

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

Why it makes business sense for A.I. models to keep journalism around

Big Tech and journalism battle over proposed legislation in California

Advertisers take notice of the power and scale of women’s sports after March Madness

Trending

Retail data is entering the upfronts as measurement gets more important

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event

Why are so many B2B firms sponsoring the Olympics?

Audio and retail are getting in tune with one another

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

Sustainability could get a boost when universal standards come out at Cannes Lions

Marketers unfazed as Google delays cookie deprecation for third time

Netflix’s latest move shows how streaming TV is tipping toward ads

What the Tech is green media?

Doubt Netflix at your own peril

5 minutes with journalist Matt Pearce

The world of digital advertising is bigger than the Chrome browser

The open web vs. the walled garden: Is interoperability the key to winning the cookieless race?

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Subscribe to The Current

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

Why it makes business sense for A.I. models to keep journalism around

Big Tech and journalism battle over proposed legislation in California

Advertisers take notice of the power and scale of women’s sports after March Madness

Retail data is entering the upfronts as measurement gets more important

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event

Why are so many B2B firms sponsoring the Olympics?

Audio and retail are getting in tune with one another

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

Doubt Netflix at your own peril 

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event