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A hand with a white linen glove balances a golden CTV with a gold chain progress bar and a gold play button inset in satin.

Marketing Strategy|May 31

Despite pressure to tighten budgets, marketers still invest in authenticated digital channels like CTV

Media buying agencies note a shift in ad dollars toward digital channels, especially CTV and video, as advertisers look for better ROAS, engagement, and flexibility.

A hand hovers over fabric holding a block print of a wifi symbol. The fabric has a wifi symbol printed pattern.

Streaming|May 31

The little 5G devices powering India’s streaming revolution

Three arms reach into a starry sky as various devices and icons float in the air.

Marketing Strategy|May 29

The value of the open internet is growing in the eyes of advertisers

Women basketball players play on a court with earbuds and an audiowave incorporated into the markings.

Streaming|May 28

Audio networks are betting big on the power of women’s sports content

Across the internet

Carat win

Ikea changes its U.S. media agency for the first time in more than six years to Dentsu’s Carat.

Leaving the Mouse House

After more than 5 years, EVP Lisa Valentino is exiting Disney, according to Variety.

Bullish on beer

Analysts say the summer of sports, from the Olympics to the Euros, could boost beer sales in Europe and beyond.

Shopper data

PayPal is planning an ad business using data on its millions of shoppers, The WSJ reports.

Binge guru

The New York Times does a deep dive interview with Netflix chief Ted Sarandos on his company's winning strategy.

OpenAI for business

News Corp, owner of The Wall Street Journal, is the latest news publisher to strike a deal with OpenAI to license its content.

TNT means football

TNT has struck a 5-year deal with ESPN to share rights to the College Football Playoff.

News under attack

For the second time this year, Google threatened to pull investment in news in response to a new ad tax proposal in California, reports Axios.

AI, meet ads

Google says it will soon start testing search and shopping ads within AI Overviews.

Live from New York

SNL's 50th Anniversary season sponsors include Allstate, L'Oréal Groupe, T-Mobile, and Volkswagen of America.

Opinion

Graph showing American's preference for Smart TV's increase.

79% of U.S. households now own a smart TV

The rate at which Americans are purchasing smart TVs has jumped over the last four years, suggesting built-in access to streamers has major appeal to viewers.

Video

The Current Report: Special Edition with Jeffrey Gerttula, EVP of digital at CBS Sports.

How CBS Sports is bridging the transition between traditional TV and streaming

CBS Sports is a storied TV giant, and has eyes on keeping its strength by streaming its powerful live sports slate — from the NFL to the Big Ten, the PGA Tour and more.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

The Current Hot Seat with Janet Lee

Asking for a friend: How do I activate first-party data?

Asking for a friend: How do I activate first-party data?

Writers

Ilyse Liffreing

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

Despite pressure to tighten budgets, marketers still invest in authenticated digital channels like CTV

Chris Brooklier

5 minutes with Jason Manningham

The little 5G devices powering India’s streaming revolution

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Audio networks are betting big on the power of women’s sports content

Podcast

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