NBCUniversal doubles down on Olympics, NFL at upfronts
The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.
NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.
Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.