News from the open internet

The Latest

The statue of liberty takes a mirror selfie obscuring its face.

As U.S. election looms, political advertisers shift to CTV as social media mistrust endures

During this election year, growing levels of misinformation on social media are giving rise to advertising alternatives like CTV.

Michelle Castillo

A hand holds a small TV like an ID card displaying a private email address

Data Privacy|May 9

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Travis Clark

An ice hockey player hits a puck into a TV with a calendar on it.

Streaming|May 7

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

Travis Clark

A gold hand reaches out and touches an origami TV.

Streaming|May 7

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

Zac Wang

Across the internet

FASTball

Roku will officially stream live MLB games every Sunday, marking the first time a FAST channel will air one of the 4 major pro sports in the U.S.

Awarded already

Unilever is named 2024 Cannes Lions Creative Marketer of the Year.

A Netflix Christmas

Netflix is nearing a deal to stream NFL games on Christmas Day this year, according to Puck.

Broadcast on sale

Sinclair, one of the largest broadcast stations in the U.S., is looking to sell more than 30% of its stations, reports CNBC.

Lovin' it

In an effort to grow its digital media business, McDonald's will require U.S. franchisees to pay into a digital marketing fund starting next year.

Crushing creativity?

An Apple ad for its new iPad showing musical instruments and other artistic tools being smashed is causing an outcry.

To the Max

Disney and Warner Bros. Discovery announce new Disney+, Hulu and Max Bundle.

AI creative

Business Insider looked at a dozen brands that are using generative AI in marketing campaigns, from Coca-Cola to PetSmart.

Meta's AI

Brands can now get AI-generated creative variants in Meta’s Ads Manager through Advantage+ creative.

Filling the gap

Fabiola Torres, a veteran marketer from PepsiCo, is Gap's new global CMO, reports Ad Age.

Opinion

Readout graph: Americans increasingly shift to streaming long-form content.

The Readout

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

Fresh data indicates Americans surveyed increasingly prefer ads with their streaming plans over commercial-free subscriptions.

Asking for a friend: What is green media?

Video

Damian Fowler

5 Minutes with Intent IQ’s Fabrice Beer-Gabel

Chris Brooklier

Sustainability could get a boost when universal standards come out at Cannes Lions

Zac Wang

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

Emma Shepherd

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Travis Clark

5 minutes with EssenceMediacom Canada’s Urania Agas

Podcast

Office Hours|April 22
What the Tech is green media?
John McDermott
Podcast|April 15
Advertisers take notice of the power and scale of women’s sports after March Madness
Streaming|April 17
The Olympics’ role in culture is evolving, and advertisers are moving with it
Chris Brooklier
Streaming|April 23
European broadcasters are reinventing themselves for the future of TV
Zac Wang
Culture|April 22
French advertisers eye the opportunity of a century in Paris 2024
Zac Wang
Opinion|April 17
Streaming platforms have attracted vast audiences. Now we need data to keep them engaged.
Lady Learned

The Latest

As U.S. election looms, political advertisers shift to CTV as social media mistrust endures

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

Opinion

5 minutes with EssenceMediacom Canada’s Urania Agas

To advance the open internet, publishers and advertisers need to align on better measurement

How to manage this messy moment in digital advertising

Doubt Netflix at your own peril

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

Video

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Writers

Podcast

Inside the upfronts’ measurement and attribution transformation

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

IAB, news publishers push how news is good for advertisers at NewFronts

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

Trending

What the Tech is green media?

Advertisers take notice of the power and scale of women’s sports after March Madness

The Olympics’ role in culture is evolving, and advertisers are moving with it

European broadcasters are reinventing themselves for the future of TV

French advertisers eye the opportunity of a century in Paris 2024

Streaming platforms have attracted vast audiences. Now we need data to keep them engaged.

As U.S. election looms, political advertisers shift to CTV as social media mistrust endures

LG Ad Solutions hopes to change the narrative of CTV advertising by adopting UID2

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

5 minutes with EssenceMediacom Canada’s Urania Agas

To advance the open internet, publishers and advertisers need to align on better measurement

How to manage this messy moment in digital advertising

Doubt Netflix at your own peril

66% of U.S. streamers would rather watch free video content with ads than pay for ad-free subscriptions

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Asking for a friend: How do I activate first-party data?

For Context: The Evolution of Retail

Subscribe to The Current

Inside the upfronts’ measurement and attribution transformation

Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye

IAB, news publishers push how news is good for advertisers at NewFronts

Ford’s Chief Futurist imagines how AI could grow the relationship between drivers and their cars

What the Tech is green media?

Advertisers take notice of the power and scale of women’s sports after March Madness

The Olympics’ role in culture is evolving, and advertisers are moving with it

European broadcasters are reinventing themselves for the future of TV

French advertisers eye the opportunity of a century in Paris 2024

Streaming platforms have attracted vast audiences. Now we need data to keep them engaged.

Doubt Netflix at your own peril 