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A group of people standing looking down at phones in the light of stars

Culture|May 23

Empathy at scale: What Headspace and Dotdash Meredith are teaching us about AI

At Adexchanger’s Programmatic I/O conference in Las Vegas the standout sessions focused on how AI is reshaping the tone and intention behind digital marketing.

Ilyse Liffreing

Building a franchise: Inside the WNBA's Golden State Valkyries' First Game.

Culture|May 22

Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch

Chris Brooklier

A connected TV shows a pile of programming screenshots, with a golden crown on top.

Streaming|May 22

How U.S. upfront trends look different in the U.K.

A fisherman in a cursor shaped boat, casting an upward-trending line to catch a fish.

Marketing Strategy|May 21

In uncertain waters, smart marketers are holding the line

Chris Brooklier

Across the internet

Another one

The DOJ is investigating whether Google violated antitrust law by structuring an agreement with an AI company in a way that it would avoid merger scrutiny.

A new era

Google sidelines traditional search, goes all in on AI search with U.S. rollout of AI Mode.

Women's sports still winning

The recent Indiana Fever-Chicago Sky game was watched by 2.7 million viewers, the most for a regular season WNBA match in 25 years.

E.U. antitrust

Commission says TikTok is in breach of the bloc's digital advertising rules in preliminary findings.

GARM and a leg

Advertisers being sued by X said that the social platform "disrupted its own business" in a joint motion looking to dismiss the case.

Netflix upfronts

The streamer says it now has 94 million users on its ad-supported plan.

DSP closure

Microsoft will shut down Xandr, betting on “personalized advertising experiences for a conversational and agentic world” instead.

ESPN price tag

Disney's new ESPN streaming service — which will be called simply ESPN — will cost $29.99 per month; an ad-supported bundle with Disney+ and Hulu will be heavily discounted.

AI audiobooks

Audible is giving U.S. book publishers AI tools to voice audiobooks, including for distribution outside the Amazon-owned platform.

Google under fire

Italy's Moltiply Group sues Google in $3 billion claim, alleging abuse of its dominant market position.

Opinion

Chart showing share of TV viewing in the U.S. in Q1 of 2025.

Over 72% of U.S. TV viewing was ad-supported in Q1 this year

Nielsen’s new Ad Supported Gauge breaks down TV viewing in the U.S. that includes advertising.

Video

For Context: Advertising surrounds us, the marketing funnel.

For Context: Evolution of the marketing funnel

See how retail media and commerce networks are playing a major role in accelerating marketers’ goals to serve the right ad to the right consumer, and how they’re changing the very dynamics of the shopping experience.

Mondelēz International’s Rachel Lawson on brand marketing, retail media and the importance of diversity

The Current: 5 Minutes with Rachel Lawson, Mondelez International Director of shopper marketing.

For Context: From cable to connected TV: Live sports on screen

For Context: From Cable to connected TV: Live sports on screen.

Asking for a friend: What is green media?

Asking for a friend: What is green media?

Writers

Ilyse Liffreing

Empathy at scale: What Headspace and Dotdash Meredith are teaching us about AI

Sam’s Club’s Ryan Burns on navigating the future of retail media

Chris Brooklier

Inside the Golden State Valkyries’ first game — and how they’re building a WNBA team from scratch

How U.S. upfront trends look different in the U.K.

IAB’s new VP of AI on the most urgent AI issues the ad industry should address

Tharshini Tharma-Asokan

Cairns Crocodiles 2025: Marketers talk tight budgets, podcasts and retail media

Podcast

Trending

Culture|May 5
‘Let the data do the work’: 6 zinger quotes from Miami’s Possible
Chris Brooklier
Data Privacy|May 8
4 things advertisers need to know about the Google search remedies hearing
Travis Clark
Streaming|May 13
NBCUniversal upfront positions Peacock as the live sports streaming leader with NBA deal, new features
Ilyse Liffreing
Marketing Strategy|May 13
AI overviews: How are publishers adapting to the rise of clickless search?
Tom Ritchie
Culture|May 12
‘Adapt, and fast’: NewFronts tout CTV innovation amid upfront uncertainty
Travis Clark
Culture|May 12
OMR 2025 takeaways: Marketers weigh in on AI automation, performance marketing, and podcasts
Zac Wang