SVP, Product Sales and Strategy, Nielsen One

Matt Devitt

Placing ads in the right places, like alongside high-quality journalism, matters for consumers and advertisers. In those credible places, ads can attract more attention.

Let’s cut ad waste and invest in high-quality media that attracts attention

Roku offers scale, reaching an estimated 120 million households in the U.S., along with a low barrier to entry for fans on its free ad-supported platform.

Roku–MLB partnership marks a first for live sports on FAST platforms

A new report by Stagwell surveyed thousands of American adults about ads placed next to various news topics. It found little for brands to be concerned about.

A new study aims to convince advertisers that the news is brand-safe

Streaming became a larger force at the upfronts this year, with Amazon and Netflix presenting to advertisers and NBCUniversal, Disney, and Fox giving significant time to streaming services.

Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling

The business model for news journalism has been hurt by misconceptions of brand safety around placing ads in proximity to news.

Turning the vicious cycle of news and advertising into a virtuous one

NBCUniversal kicked off upfronts week with key figures for its machine-learning ad platform and a focus on its live sports offering.

‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts

NBCU’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.

NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics

If you say “AI” enough times, will it become reality?

3 big insights from OMR 2024, Europe’s top marketing summit

More consumer purchasing power meets the growing popularity of ad-supported streaming.

Japan’s end of negative interest rates could be CTV advertisers’ golden opportunity

As live sports and other events increasingly shift to streaming, appointment television is helping drive engagement for SVOD platforms.

Appointment TV isn’t dead. It’s making a comeback on streaming platforms.

As some sports gain traction outside of their main markets, streamers could benefit from identifying those that are spiking in popularity around the world.

How sports could be a global gold mine for streamers and advertisers

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

During this election year, growing levels of misinformation on social media are giving rise to advertising alternatives like CTV.

As U.S. election looms, political advertisers shift focus to CTV

Super fans shape much of their identity around their favorite movies, music and more. Advertisers could benefit from getting to know their fandoms.

Understanding fandoms could be key for streaming and advertising strategies

Some ad industry forecasters just increased their projections for this year, suggesting optimism around political spend, the Olympics, CTV, and other factors.

What’s driving the rosy outlook for the U.S. ad industry this year?

Premium streaming services are showcasing their benefits for advertisers with authenticated audiences as Generative AI surges on the likes of YouTube and TikTok.

As AI junk floods YouTube and TikTok, premium content could prove its value for advertisers

Thanks to advances in AI’s analytical power, the technology has the potential to cut down browsing time for viewers on streaming platforms.

Don’t know what show to stream next? AI can help

Or, how some news publications are looking to the future by turning to advertising and niches.

The great restructuring of digital news media

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

How Samsung Electronics Canada is 'future-proofing' its business with UID2 as cookies crumble

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You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

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