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Freed from upfront commitments, media buying agencies are finding success with more flexible ad-buying tactics.

This Cyber Monday showed us how fickle shoppers are, and how TV buyers can woo them

Advertisers are increasingly diversifying their media mixes as social platforms make tentative moves into ad-free plans.

Social platforms are testing ad-free subscription plans. What does that mean for brand-builders?

After a two-decade decline, humor is returning to advertising and that’s good for business.

The acronym that brands can't afford to ignore: LMFAO

Generative AI (genAI) is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows.

One year in, generative AI is quickly reshaping the world of podcasting

One year in, Generative AI is quickly reshaping the world of podcasting

Attention metrics may be dethroning viewability as the industry-wide measurement standard but key questions stand in the way.

Attention metrics: Next frontier of digital ad measurement or red herring?

Publishers and ad-tech platforms are making it easier for political ad buyers to reach audiences wherever they’re watching.

For political campaigns, candidates opt for an increasingly digital campaign trail

Performance marketing may have won the battle against brand investments but a new crop of channels may blur the brand-performance distinction.

What happened to big, bold brand campaigns?

Audio advertising experts weigh in on Spotify’s AI Voice Translation feature, which could open global markets for creators and advertisers.

Spotify’s new AI voice translation feature scales podcasts to global audiences

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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