General Manager of Data Partnerships, The Trade Desk

Ben Sylvan

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Stories about the emerging retail media market, including the latest brand partnerships.

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Video

How streaming is transforming how we watch television.

Streaming

Streaming platforms — including Disney+, Max, and Paramount+ — are consolidating their content and rebundling their services on one platform or app to achieve scale, cut costs, and enhance user experience while embracing ad-supported models.

Disney+, Max, and now Paramount+: As streamers consolidate, advertisers see opportunity

Thailand’s boys love TV drama genre, also known as the Y series, has captured the fascination of a young and diverse fan base, beyond the LGBTQ+ community. Advertisers are just as invested.

Thailand’s 'Y series' is capturing hearts and ad dollars in Asia

Thailand’s Y series is capturing hearts and ad dollars in Asia

Impacted by the WGA writers’ strike, this year’s upfronts are a less-than-glitzy affair, but behind the scenes, the deal-making is changing to accommodate the new realities of the connected TV streaming marketplace.

This year’s upfronts were already in flux. Then came the writers’ strike

This year’s upfronts were already in flux. Then came the writers’ strike.

As the upfronts continue to evolve, thanks to the growing scale of streaming consumption, agencies and publishers are prioritizing programmatic buying and selling this season.

‘A seat at the table’: Why programmatic deals are coming to the fore at the upfronts

Some of the country’s top TV leaders see a unique opportunity for advertisers as CTV grows but linear viewing remains relevant.

Canada’s biggest broadcasters on the future of CTV

The first U.S. writers’ strike in nearly two decades could impact some streaming platforms — including CTV and OTT offerings — sooner than others.

Hollywood writers are striking. Here’s what that means for the streaming TV boom

Netflix aims to get tougher on password sharing and improve its advertising tier in order to grow revenue in the CTV space.

Netflix bets on ads for long-term growth

As economic uncertainty and the potential for a recession looms, many brands, agencies, and advertisers are leveraging the power of BVOD alongside technology and data to make informed buying decisions.

As economic uncertainty and the potential for a recession looms, many brands, agencies, and advertisers are leveraging the power of broadcast video on demand (BVOD) alongside technology and data to make informed buying decisions.

The power of BVOD, ad allocation, data and more from The Future of TV Advertising event in Australia

Macy’s believes its new self-service advertising tool will attract non-endemic brands to retail media and CTV.

Macy’s expanded retail media strategy is calling all brands

Long known as the factories of the world, many Chinese brands have grown in sophistication in recent years – and so has their marketing.

How Chinese brands are adapting their marketing as they hunt for growth overseas

British retailers are doubling down on retail media in search of profits to win more market share

Marketers can now target Ocado shoppers across the open internet

Advertisers looking to tap into the next engine of advertising growth would do well to keep an eye on European retailers as they race to capture the spoils of the retail media acceleration.

European retailers race to stake their claim on the continent’s media landscape

Walmart finds success in the metaverse with Walmart Land on Roblox. Walmart is the latest major retailer to work with Roblox to create immersive experiences for the gaming platform.

Walmart finds success with Walmart Land on Roblox 

With retail media on the rise, brands should consider doubling down on the category with the aim to meet consumers where they are shopping, gain incremental reach from first-party data, and get the chance to act quickly in a fast-growing category.

Here’s why marketers should double down on retail media in 2023

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

Coca-Cola bubbles over with retail media gains 

Retail media could be a bright spot for advertisers faced with soaring inflation and a looming recession — and Tesco shows retailers are just getting started.

Tesco pushes further into retail media as British retailers bet the cart on digital advertising’s third wave

Twitter

Travis Clark

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

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