General Manager of Data Partnerships, The Trade Desk

Ben Sylvan

Starting next year, Netflix plans to no longer report quarterly subscriber numbers; experts say the path forward lies in ad revenue over subscriber growth.

Netflix’s latest move shows how streaming TV is tipping toward ads

What’s at stake? Only the future of European media.

European broadcasters are reinventing themselves for the future of TV

NBCUniversal and the Olympics are evolving with viewers. Advertisers are responding with $1.2 billion in ad commitments and counting.

The Olympics’ role in culture is evolving, and advertisers are moving with it

Record March Madness ratings is putting women’s basketball in the spotlight, and advertisers are taking notice by increasing their media spend.

March Madness just proved the power and scale of women’s sports. Advertisers are watching.

DRAX Direct streamlines access to Disney’s streaming advertising business with The Trade Desk, as advertisers increasingly lean into connected TV (CTV).

Disney streamlines access for advertisers, aiming to automate 75% of ad revenue

NBCUniversal is opening up Peacock ads to be purchased programmatically for all streamed 329 Olympic events this year.

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

A recent survey suggests many sports fans in the U.S. care more about their favorite sport than anything else on TV, even in the offseason.

How streamers are keeping sports fans satisfied even in the offseason

Even in a year when Barbie dominated the box office, new data shows how women are still underrepresented in Hollywood, both in front of and behind the camera.

Hollywood is leaving money on the table by not marketing more movies to women

Marketers are not surprised. Many are preparing for a post-cookie future already.

Marketers unfazed as Google delays cookie deprecation for third time

Two of France’s biggest broadcasters to adopt alternative identifier EUID.

Streaming giants will face stiffer competition for CTV ad dollars in France

At the IAB Tech Lab’s “As the Cookie Crumbles” event, engineers and members of IAB Tech Lab’s Privacy Sandbox task force discussed their main challenges when analyzing the privacy technology.

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event

Could retail data be the perfect expression of deterministic data?

Just for conversions? Why marketers may be missing the bigger picture on retail data.

TV has long been valued for its reach, but omnichannel strategies are showing their ability to scale

How consumer health giant Reckitt is future-proofing its marketing efforts by going omnichannel

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

Social media remains a key source of traffic for news publishers, but changing audience preferences could bring unexpected benefits to publications.

As Meta tightens the traffic tap, where will news publications turn for audiences?

The Interactive Advertising Bureau (IAB) Tech Lab concludes that Google’s Privacy Sandbox could stymie competition and impact the ad industry’s growth.

‘The industry isn’t ready yet’: A new report highlights flaws in Google’s Privacy Sandbox

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A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).

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