General Manager of Data Partnerships, The Trade Desk

Ben Sylvan

CEO, Founder & Chairman, The Trade Desk

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New data highlights the rapid shift of live sports to streaming. Some experts say the move to digital will continue to accelerate.

‘It’s not a matter of if streaming will take over, it’s a matter of when’: Streamers bet on the growing live sports opportunity

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 

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