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86 percent of U.K. millennials prioritize shared values when selecting employment opportunities

A view of gardeners tending two 4 plant beds resembling an ascending bar chart.

Illustration by Holly Warfield / Getty / The Current

Millennials are one of the most influential generations in history, especially as they are now entering prime spending years and are the largest adult cohort worldwide.

According to research by KPMG, this generation is most likely to factor environmental, social, and governance (ESG) concerns into their decision-making — with 55 percent of U.K. millennials ages 25 to 34 saying they value ESG commitments from their employer.

The report cites that shared values are also a key consideration, with 86 percent of people ages 25 to 34 placing importance on linking their values and purpose with the organization they work for. A growing emphasis on sustainability and corporate responsibility is reshaping the way businesses entice and engage talent — touting their values-driven programs to a socially conscious generation.

“For businesses, the direction of travel is clear. By 2025, 75 percent of the working population will be millennials, meaning [companies] will need to have credible plans to address ESG if they want to continue to attract and retain this growing pool of talent,” says John McCalla-Leacy, head of ESG at KPMG in the U.K.

KPMG in the U.K. surveyed over 5,700 U.K. adults in October 2022. Respondents comprised of U.K. adult office workers, students, apprentices, and those who left higher education in the past six months. Respondents were asked various questions relating to the jobs market and what they look for from an employer.