The Current Report: Data could be the future of holiday advertising
On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of year.