The Current Report: Advertisers kick off the holiday shopping season with retail data
On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns might be a thing of the past as brands turn to performance marketing and personalized ads. In other news, Jake from State Farm was pictured with members of the Kelce family at a recent Eagles game and 2024 political ad spending is expected to reach new heights.