The Current Report: Advertisers get innovative ahead of the 2023 Women's World Cup

With the 2023 Women’s World Cup nearly upon us, marketers are finding innovative ways to reach the estimated 2 billion global viewers tuning into the game. Streaming platforms are also adapting their methods to boost revenue. This week, the HBO original show Insecure launched on rival platform Netflix in a co-exclusive licensing partnership marking a shift towards the traditional licensing and syndication model of linear TV. Netflix is also looking to develop targeted and tailor made ad formats according to a Financial Times report.

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