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LG Ad Solutions CMO Tony Marlow on the evolving nature of TV

For decades, TV has been the dominant form of entertainment in consumers’ daily lives and a top way for advertisers to connect with customers. The evolution of traditional TV to streaming has been obvious to see over the last 10 years, but that’s not the only major disruption we’re witnessing.

From interactive ads on TVs to retail data integrations with streaming to cross-screen advertising, TV advertising is launching into a whole new era. Core to this monumental step forward is LG Ad Solutions, a global leader in connected TV. The company’s CMO, Tony Marlow, joined The Current Podcast to share how LG sees the future of TV as immersive.

“People treat today’s TV like it’s the TV of 20 or 30 years ago and it’s just not, it is so much more powerful,” Marlow says. “It has the ability to be so much more relevant. And remember, relevance is what turns an ad from being something that’s annoying into being something that’s actually useful in life. That’s the difference.”

Elsewhere on the podcast, Marlow shares why everything in marketing comes down to storytelling, LG’s vision to make the TV experience more immersive, and how he’s marketing to multitaskers.