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Visible’s Minjae Ormes on winning the next generation of consumers

Visible is an all-digital wireless carrier owned by Verizon, marketed to customers who want a more flexible phone plan that won’t break the bank. It was recently named the “Best Telecom Brand” by Adweek. Since the pandemic, the company has cultivated and expanded its younger, tech-savvy customer base thanks to the marketing leadership of Minjae Ormes, the former Visible CMO who is now at LinkedIn. In this episode of The Current podcast, Ormes reflects on how the company’s values of economic and racial equity were reaffirmed during a turbulent year, and why that is crucial to the brand’s identity.