To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau’s chief executive officer, the media landscape is clear.
“The future of video will be streamed,” Cohen says on The Current Podcast. “There is no doubt in my mind that it is going to happen. The main question is how much the industry needs to evolve from now until then.”
Cohen breaks down the biggest challenges around being at the center of the digital advertising industry, Netflix starting up an ad-supported tier, the Great Resignation, and why he believes the upfronts and NewFronts will merge in this episode.
“This is going to be one video market,” he says. “There is no need for the time and effort of separating them. It is a fallacy today and it will certainly be a fallacy in the future.”