As ad-supported streaming expands, cable operators and content owners can help each other succeed.

Disney-Charter deal signals next evolution of linear TV and streaming

Data can be used now across the marketing spectrum for better targeting and measurement - from branding and awareness, to direct response and performance advertising. Are you using all the available tools?

Campaign measurement: Let’s talk about our observational bias

Netflix’s and Disney’s crackdowns on password sharing will likely boost subscriptions and provide better data to advertisers.

The streaming crackdown on password sharing could be a win for advertisers

As the NFL season starts and the Hollywood strikes continue, live sports are at the top of media plans.

It’s getting easier to advertise on streaming live sports: Here’s your playbook

It’s getting easier to advertise on streaming live sports: Here’s the playbook

Robert Baruether, SVP of business development at iSpot.tv, breaks down why TV measurement is finally ready for multiple currencies and a new era of innovation.

The way toward better streaming measurement already exists in your smart TV

The writers’ and actors’ strikes have forced studios to rethink marketing strategies, and it could have lasting effects.

How the Hollywood strikes could impact movie promotion

Experian’s Kimberly Gilberti explores ways marketers should go about activating their data, from hygiene practices to addressability.

Data matters more than ever — but it’s all about how you activate it

The internet spawned online retail, revolutionizing how we buy things. We break down how e-commerce has led to the explosion of social media and retail data in the latest For Context.

For Context: The Evolution of Retail

This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms.

The Current Report: Advertisers gear up for live sports ads

On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space.

The Current Report: Video games — walled gardens or the open internet?

This week on The Current Report, we explore the strategies movie marketers are using during the actors' and writers' strikes and how these strategies might have lasting effects.

The Current Report: Hollywood strikes force movie marketers to get creative

Learn why food-delivery and ride-hailing apps are emerging as strong competitors in the retail media space on this edition of The Current Report.

The Current Report: Uber, Deliveroo, and other apps turn to retail media

Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma.

The Current Podcast: Publicis Health Media’s Andrea Palmer

On this week of The Current Report, we discuss how legacy media companies and tech giants are pursuing sports rights to boost streaming subscribers.

The Current Report: Streaming pursues live sports

Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health.

The Current Podcast: IBM and The Weather Company's Randi Stipes

In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future.

The Current Report: European content grows despite Hollywood strikes

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

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You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 