Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging

For much of the media industry, convergence TV has been more theory than practice. Linear and streaming still operate with different rules and within different environments.

At Dish Media, Liam Kristinnsson is working to collapse that divide, as some advertisers work to plan across both. As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping to turn advanced TV into a single, addressable marketplace which can bring real-time programmatic buying to premium inventory across screens.

“We’ve been able to convert an additional 4 million to 5 million households into tangible CTV devices across real-time bidding systems all over across the industry,” Kristinnsson says on this episode of The Big Impression.

The result, he adds, is “full autonomy over our inventory” and the ability to “provide transparency downstream to any client.”

On the episode, Kristinnsson also dives into what premium really means in a mixed-screen world, how automation is reshaping TV buying and why publishers need to protect the long-term value of their inventory.

“In my time in TV, there’s never been more opportunity there than there is today,” he adds.