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In human terms

Twitter

Damian Fowler

Co-Founder & CEO, Mediavine

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

Not Found

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

The Current Report

How streaming is transforming how we watch television.

Streaming

Managing Director, Exverus Media

Op-ed

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

Everything digital marketers need to know to make their jobs easier.

Office Hours

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

gated content

The Current Podcast

What media buyers need to know to help reach this key generation in the world’s second-largest ad market.

The growing appeal of China's Gen Z for marketers

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).