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Office Hours

Addressing the weak spots of cookies through authentication so advertisers can disseminate and measure relevant advertising campaigns.

Why is it imperative we replumb the internet?

For advertisers and publishers, the anticompetitive impact accelerated and became pervasive about seven years ago, with the formation of Alphabet and a re-org. This created an incentive to exploit power, for both engineers and salespeople.

Google’s Evolution from Don’t be Evil to Win at All Costs

Google’s evolution from “don’t be evil” to “win at all costs”

PubMatic CEO Rajeev Goel shares how publishers can get close to buyers, gain transparency and control, and value data privacy.

Why independent ad tech matters now more than ever

What is a walled garden? Walled gardens like Google, Facebook, and Amazon account for the majority of revenue in the digital advertising market. We explain how walled gardens operate differently than the open internet.

What the Tech are walled gardens?

The infrastructure of the internet is changing as advertisers embrace new, post-cookie identity solutions, opening up more efficient ways to run digital campaigns.

How first-party data is transforming the open internet

The David and Goliath battle between walled gardens and the open internet wages on. Streaming content, journalism, and retail sites stay up and running in large part thanks to advertising revenue.

Why the open internet is crucial to our everyday lives

How The Trade Desk helps build a more transparent and more efficient internet

What the Tech is OpenPath?

Digital advertising is stuffed full with esoteric verbiage. The Current is making it more digestible.

What the Tech are DSPs, SSPs, and DMPs?

George P. Slefo

Clever use of data and a willingness to innovate on media mix models paved the way for the winning traders at The Trade Desk’s annual Bid Factor Awards.

How programmatic traders are leaning on first-party data, retail media to create award-winning campaigns

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 