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Ilyse Liffreing

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

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For Context

How streaming is transforming how we watch television.

Streaming

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

Google is accused of monopolizing the digital advertising market in a case with enormous implications for the industry.

What the Tech is the Google antitrust trial all about?

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

As Generative AI rises and Google deprecates third-party cookies, digital news outlets have an opportunity to create more direct relationships with readers.

With AI looming as a threat to news sites, publishers push back

A wave of retail data is sweeping Europe, with advertisers increasingly relying on it amid cookie deprecation and an evolving regulatory landscape.

Retail data has taken over Europe. Now what?

During this year’s Forward ’24 event, advertisers shared how they are leveraging live sports as it moves into streaming.

How streaming is changing the game for live sports and advertisers

The electronics giant saw a major improvement in online to offline sales attribution after implementing a custom solution leveraging Unified ID 2.0 (UID2).