Keep up to date with all our video content — from thought leadership to industry perspectives to educational series.

Video

Learn about the latest trends in digital advertising, and the brands and agencies that are pioneering them.

Marketing Strategy

Get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising.

The Latest

Chief Strategy Officer, The Trade Desk

Read hot takes and in-depth perspectives from the industry’s eminent leaders, thinkers, and influencers.

Opinion

Premium

Exploring the latest in consumer data, including innovations in first-party data and Unified ID 2.0.

Data Privacy

Bite-size articles and infographics featuring the latest data every marketer should know.

The Readout

partner, Bully Pulpit Interactive

In this election year, discover the latest topics and trends in political marketing as a new era of digital-first advertising is emerging.

Political

A spotlight on leaders from across the advertising industry

Leaders

Stories about the emerging retail media market, including the latest brand partnerships.

Retail

How marketers are adapting their strategies to societal shifts and industry trends.

Culture

The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.

Stay up to date

CEO & founder, AJL Advisory

How streaming is transforming how we watch television.

Streaming

Weekly episodes featuring marketing leaders of the world’s most influential brands and agencies

Podcast

Everything digital marketers need to know to make their jobs easier.

Office Hours

Bully Pulpit Interactive's Mike Schneider shares his take on where innovation throughout this election cycle will be focused.

A brand marketer’s guide to victory in a U.S. presidential election year

Lou Paskalis shares his opinions on recent news of brands pulling ads from X due to a series of erratic tweets from Elon Musk.

Requiem for a friend

How Google's actions could degrade the open internet and what publishers can do to stop it.

Where have all the users gone? How Google's actions could degrade the open internet and what publishers can do to stop it.

Will Doherty, VP of inventory development at The Trade Desk, discusses transparency, price discovery, and market efficiency in programmatic

The door in the floors: Transparency, price discovery, and market efficiency in programmatic

As connected TV grows and marketers lack visibility into the content their ads are next to, content identifiers may be the solution.

AI could be the key to unlocking greater CTV spend

Nielsen's Matt Devitt discusses the importance of fragmentation-free experiences as fans increase their viewing of live sports.

Fragmentation-free experiences will win over fans as live sports head to streaming services

Data can be used now across the marketing spectrum for better targeting and measurement - from branding and awareness, to direct response and performance advertising. Are you using all the available tools?

Campaign measurement: Let’s talk about our observational bias

Robert Baruether, SVP of business development at iSpot.tv, breaks down why TV measurement is finally ready for multiple currencies and a new era of innovation.

The way toward better streaming measurement already exists in your smart TV

Publishers and ad-tech platforms are making it easier for political ad buyers to reach audiences wherever they’re watching.

For political campaigns, candidates opt for an increasingly digital campaign trail

Tracing back the evolution of political advertising, from Eisenhower to Biden. Political campaigns have swung from radio ads to big data and connected TV.

For Context: The Evolution of Political Media

As political ad spending hits record highs in the U.S. for the 2022 midterm election, a new study by The Trade Desk and Morning Consult shows the impact of targeted steaming ads in battleground states.

How a surge in targeted political ads during the midterms impacted battleground states

Of the record $9 billion being spent on political ads for the midterm election, roughly $1 billion is being directed toward connected TV.

From sea to streaming sea: CTV to reach 17 percent of U.S. midterm ad spend

Political strategists share how they campaign in the ever-changing world of digital advertising on The Current Podcast

The Current Podcast: Senate Leadership Fund's Billy McBeath and Bully Pulpit Interactive's Mike Schneider

Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle

The stakes for political marketers are high

The next presidential election could be the first without third-party cookies. Political advertisers are planning ahead.

The 2020 presidential race displayed the power and targeting ability of CTV, which has supercharged interest and ad spend in the channel.

‘A hot commodity’: Why CTV is political advertising’s new favorite channel

More and more people are engaging with sports around the world, and brands can capitalize on these fans’ newfound interest.

It’s not just Swifties: There are more sports fans, and brands see a way to score

You’ve reached the end of the open internet! <br/> (Or at least the end of our search results.)

Netflix’s advertising journey illustrates how streaming is learning from cable’s beginnings

Netflix can draw on lessons from cable with advertising launch

When it comes to retail media strategy, Coca-Cola has seen success with return on ad spend, incremental reach, and determination of overlapping audiences, helping with programmatic targeting and consolidating media buys. 